So I’ve written on my blog about blue pots selling well. Now I want to talk about white pots not selling well. This pasta bowl pictured below has sat in my studio for about three years. It is so subtle… white on white glazing, with hints of pinks and greens… so, so subtle. This and other white on white pots just do not sell for me. Well, last week I was about to put it on my discontinued shelf and sell it for half the price, but could not bring myself to do it, I just figured it will serve the family better in the kitchen rather than giving it away!
I remember being at a show many years ago with Andy Shaw. People were just walking past his booth, it was filled with white on white pattern pots. (If you have never seen Andy’s pots take a look at his website, he does gorgeous work!) Well I suggested to Andy to get some color like an apple or something. He went to a local store and picked up tomatoes. He put them in some of the pots, and the next day people were stopping at his booth! What is it about color that draws people right in?
I think maybe white on white requires too much work from the customer. They have to take the time, come up close, pick up the pot, patiently examine it. Where as the blue pot, shouts here I am, look at me! Yet when you bring that white pot home, your food tends to look a lot better than it does in the blue pot. Sometimes I think the only people who truly understand white on white pottery are chefs, and potters!
So here is my beautiful white on white bowl, in my kitchen, with my lunch in it! I’m enjoying it!